El Super Tazón: Bad Bunny’s Soft Power Moment

The briefing assesses how Bad Bunny’s 2026 Super Bowl performance operates as an intervention in hemispheric power relations. It contends that his deployment of Spanish language, decolonial aesthetics and pan‑Latino symbolism constitutes a form of counter‑hegemonic soft power. It concludes that the performance reconfigures soft power as resistance from subaltern positions and reasserts Latin American agency within a neocolonial context.